Learn About Our Certifications.

In a world where ethical sourcing and environmental stewardship are more critical than ever, our supply partners, like the New Zealand Merino Company (NZM) stand at the forefront of sustainable practices. 

NZM supplies the world's leading ethical wool under the ZQ brand, championing the highest standards for fiber quality, animal welfare, and social responsibility, all while combating climate change with regenerative practices. 

The certification that encapsulates our commitment to regeneration and sustainability is ZQRX, the world's first regenerative agriculture index. Developed in collaboration with industry leaders like Allbirds, Icebreaker, and Smartwool, ZQRX surpasses mere sustainability; it's a dynamic, ongoing quest for improvement that benefits the environment, animals, and communities intergenerationally. 

Alongside ZQRX, certifications such as the Textile Exchange's Climate+ goal, the Responsible Wool Standard (RWS), the New Zealand Fernmark Program, and the Global Organic Textile Standard (GOTS) reinforce our dedication to reducing emissions, promoting ethical practices, and ensuring product safety and biodegradability. 

For our sheets and duvet covers, we work with small-scale cotton farmers to advance soil health and biodiversity, fostering tangible, positive impacts on the land.

With these rigorous standards and certifications, consumers can rest easy knowing that our textiles, including our organic bedding, are not only environmentally friendly but also free from harmful chemicals and safe for both the planet and our customers.


New Zealand Merino Company (NZM)

The New Zealand Merino Company (NZM) works with wool growers to supply the world's most ethically sourced wool under the ZQ brand.

ZQ is the world’s leading ethical wool - setting the highest standards for fiber quality, animal welfare, the environment, and social responsibility. 

The goal is to eliminate the effects of critical global issues such as climate change and biodiversity loss through regenerative practices.

And the NZM brand partners are passionate about being ethical wool aficionados.

Organic Cotton

We source from small-scale cotton farmers using regenerative farming practices focused on soil health and biodiversity.

They aim to be an impact catalyst to create a fair and just world for marginalized organic cotton farmers and garment workers in India.

Fairtrade Standard

The Fairtrade Textile Standard is one component of the greater Fairtrade Textile Programme to facilitate change in textile supply chains and related business practices. This comprehensive approach engages manufacturers and workers in the supply chain to bring about better wages and working conditions, and engages brands to commit to fair terms of trade.

Read more about our cotton suppliers.



ZQRX is the World’s first regenerative agriculture index that helps farmers work with nature to continuously improve human, animal, and environmental outcomes. RX is shorthand for the Regenerative Index. 

The New Zealand Merino Company launched ZQRX with Allbirds, Icebreaker, and Smartwool (part of the VF Company) to create a better, kinder, more positive future for the planet. It is an approach that goes beyond sustainability through understanding the complex interactions between animals, soil, climate, ecology, and community.

ZQRX takes a big-picture view of our global challenges and contributes to solving them by accelerating small, collective, regenerative-driven actions. It is a measure beyond sustainability, where the aim is continuous improvement - not a minimum standard. RX is never ‘done,’ and many positive RX outcomes will be intergenerational.

Learn more here.

ZQRX is more than a certification. It is also verification.

ZQRX uses real-time metrics, machine learning, and user-friendly modeling to help growers and brands accurately plan, predict, and improve their environmental, social, and governance (ESG) outcomes. 

Each grower receives personalized results to help them monitor their impact, measure carbon emissions (and sequestration), and look ahead at how they can make their farms more eco-friendly by modeling out future investments.

Independent third parties audit all growers and ensure they meet the requirements to become ZQ certified.

Textile Exchange and The New Zealand Merino Company have also created a combined audit process and checklist. This means farms audited and compliant with ZQ are also certified to the Responsible Wool Standard (RWS).

New Zealand National Farm Assurance

Our wool is the cleaned with the lowest level of fibre residue. The process is accredited with RWS and GOTS. In addition, by New Zealand law, we must be able to trace the wool back to the farm of origin.

Our wool is processed in a New Zealand facility accredited with New Zealand National Farm Assurance. NZFAP is an internationally recognised foundation and their standards include integrity, traceability, biosecurity, environmental sustainability and animal welfare.

Our processing facility will reduce its scope 1 and 2 greenhouse gas (GHG) emissions 46% which has been approved by the Science Based Targets initiative (SBTi). The SBTi is a partnership between several global, sustainability focussed NGOs and non-profit organisations who share the joint goal of mobilising the private sector to take action on climate change.

Textile Exchange

The Textile Exchange aims to build a global fiber and materials production model that positively impacts our planet.

At the heart of the Textile Exchange is the Climate+ goal of guiding the industry toward reducing greenhouse gas (GHG) emissions from fiber and raw material production by 45% by 2030. Developed to align with the Paris Agreement to keep global warming to a 1.5°C pathway, it goes beyond just accounting for greenhouse gas emissions and looks at holistic sustainability.

Learn more here.

Responsible Wool Standard

RWS is an industry tool that promotes best practices, ensuring that wool comes from farms with a progressive approach to managing their land and sheep. The standard is globally applicable to all breeds of sheep and provides a robust chain of custody system, from farm to final product.

Learn more here.


The Fernmark is New Zealand’s national symbol, used worldwide by the New Zealand government. It represents the story of who we are and where we're from, our New Zealand Story.

Learn more here.

The Global Organic Textile Standard (GOTS)

GOTS is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

Once harvested, GOTS-certified manufacturers must meet rigorous biodegradability standards, toxicity, and wastewater treatment. Not only does GOTS set these environmental standards, but it also sets up social standards and worker protections.

Products like bedding can only be labeled as “organic” if they meet the stringent criteria GOTS sets.

Learn more here.


It is a global standard that proves our fabrics are environmentally friendly and safe for you to sleep and live in.

Standard 100 certification OEKO-TEX has tested it for harmful substances such as formaldehyde, pentachlorophenol, nickel, and more and declared it safe for human use.

Learn more here.

Breathe Easy

Consumers are waking up to the importance of sustainable practices in the textile industry. Thanks to regulating bodies like GOTS and Oeko-Tex, it’s much easier to identify and purchase earth-safe, natural bedding.

Look for references to and certifications from each organization as you shop for organic garments, bedding, and homewares. Shopping for bedding with these certifications can give you vital peace of mind about where you lay your head. Shopping organic just feels better.

When products marketed as organic cotton textiles or fabrics, that usually only refers to the way the cotton was grown. Your products may still be treated with harmful chemicals like bleaches and formaldehyde or dyed with toxic inks that contain heavy metals. That’s why checking for Oeko-Tex and GOTS certification is crucial.