Beyond Sustainability

Our regenerative cotton, wool and other material comes from climate-positive farms with revitalized soil to help remove and absorb excess carbon from the atmosphere.

It's how we ensure our products are not just healthier for you, but for the planet too.

New Zealand Regenerative Merino Wool

We use ZQ-certified Regenerative Merino Wool.

Covering 3.7 million acres, these farms practice regenerative agriculture on a vast scale.

It restores healthy soil and removes carbon from the air (where there’s too much) and stores it in the soil (where there’s too little).

Healthy soil stores more carbon, helping fight climate change. It's how we ensure our products are not just healthier for you, but for the planet too.

Not all wool is created equal

Each fleece is hand selected—every single one. A highly skilled ‘classer’ or ‘wizard of wool’ inspects the fiber’s quality and assesses whether it meets our specification.

And ZQRX uses real-time metrics, machine learning, and on the ground instrumentation to help growers improve their environmental impact. 

Passionate People + Healthy Earth

Our secret sauce are the people and animals that create it. Our growers comply with standards that demand the best in animal welfare (think healthy, well-fed sheep!), and environmental practice, resulting in strong, white, long staple fibre.

Regenerative Organic Cotton

Produced by small-scale cotton farmers using low-impact regenerative methods, our cotton is free from harmful chemicals and pesticides, while using 90% less water than conventional cotton.

And it means that our cotton fiber is stronger, longer and softer than regular cotton.